1/23/2008 02:59:00 AM

Behind The Scenes With Derek Jeter

Posted by Mark McCray |

Here is The Captain talking about filming his new Gatorade G2 Super Bowl commercial...


And here is the actual commercial...


In late December, Gatorade launched a print and television teaser effort for the G2 campaign, including two 15-second TV spots that provided a sneak preview of the soon-to-come G2 commercials. The teaser ads feature the legs and feet of two different athletes walking in street clothes in an urban environment. Under their feet, the street surfaces begin to transform into a baseball field or basketball court. The G2 commercials will soon reveal that the baseball version features New York Yankees' Derek Jeter, while the basketball version features Miami Heat's Dwyane Wade. Viewers will also see more of the visual transformation of the urban environment into a sports landscape as well, to communicate that athletes often think about the game even when they're off the field of play.

"These ads nail what most athletes know -- that being an athlete is a way of life," said Derek Jeter, eight-time All Star short stop and current captain of the New York Yankees. "I often think about how the decisions I make off the field will affect my performance during a game. So you'll see Gatorade in my hand in the dug out and a G2 in my hand when I'm out and about."

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